Everybody Writes by Ann Handley
Everybody Writes is a book that Derek Zoolander would recommend to “adults who can’t write good and want to do other stuff good too”. If you’re one of those, then, by all means, share...
Author: Lucy Day Werts
Apparels vs Apparel
This sign at Marks & Spencer at Parkway Parade says: 20% off Ladies’ printed apparels & bras It should say ‘apparel’, not ‘apparels’. The sign also says: Image for illustration purpose only We can...
Historical Building: Built Since 1826
This one is worse than “Established Since 1984”. This sign on one of the shophouses at Boat Quay should just say “Built in 1826”. In fact, all you’d have to do to fix it...
No-boarding and No-alighting Zones
The intent of this phrase is to designate zones in which people are permitted neither to get in a taxi nor to get out of one. However, I think “no-boarding and no-alighting” is a...
Report suspicious individuals or items
… but not both? Another problem with conjunctions! The intent is: Report all the suspicious individuals and all the suspicious items you notice. But it’s getting confused with: If you see a suspicious individual...
Stackable jewelry box with lots of great feathers
If you thought AutoCorrect only affected text messages, think again. Whoever was responsible for inputting the marketing text that describes the features of this stackable jewelry box got as far as “feat—” and then...
Crave vs. crave for
It used to be normal to say “[someone] craved for [something]” instead of “[someone] craved [something]”. The former sounds like a mistake to me, as if the speaker meant to say “[someone] had a...
Healthy yet delicious Korean food
Whoops! The sign in front of this shop in the basement of United Square is implying that healthy Korean food is usually not delicious. I mean, okay, maybe, but that’s not what you want...
Storewide sale in a narrow store
Far East Plaza is a warren of small fashion shops (and, sadly, fewer bookstores than it was when I arrived in Singapore in 2008). Whenever I read the signs advertising promotions and discounts, I...